MiQ, a global programmatic media partner, collaborated with Experian to enhance its identity spine and address the challenges of a cookieless era. By integrating Experian’s cross-device graph, MiQ expanded its audience reach and improved targeting accuracy, gaining a nomination for Best Cookieless Identification Technology. The partnership led to a 51% increase in seed audience reach and a 64% boost in universal ID targeting, with Experian’s solution matching 6.5 devices per IP address.
Intuit Mailchimp, the leading AI-driven platform for email and marketing automation, earned a finalist slot for Best Personalization and A/B Testing Platform. Its automation tools allow companies to send personalized messages across channels, while A/B testing refines strategies based on customer preferences. For Club Soda, Mailchimp’s customer journeys, conditional content and integration tools enabled targeted, segmented communication. This approach led to high engagement rates, consistent sales and an average click-through rate of 3.14%, demonstrating the platform’s effectiveness in driving growth and generating revenue for businesses of all sizes.
For Best Sell-Side Programmatic Platform, Rise, an ad tech innovator, secured a nomination. Rise empowers publishers to optimize inventory and maximize revenue through AI-driven programmatic solutions. Specializing in mobile, desktop and CTV, Rise helps partners efficiently manage ad placements and boost audience engagement. Lift, the company’s omnichannel SSP solution enhances real-time bidding by optimizing auction logic for maximum efficiency. In partnership with Amazon Publisher Services, Rise achieved impressive results, including a 101% increase in spend and a 64% rise in win rate.
All in all, what the judges selected in 2024 shows that tech companies are empowering advertisers and publishers to provide more personalized campaigns, across multiple channels for stronger targeting, enhanced customer experiences and increased returns.
See the complete list of finalists below.
Best Affiliate Marketing Platform
Homage reaches nearly 5X partnerships ROI with impact.com
JD Sports & Rakuten Advertising: Boosting US Brand Cred
Best AI Platform – NEW
Akkio – Unlocking Value for Agencies with AI Analytics
Claritas AI Integrated Marketing Optimization Platform
EPAM AI Dial
Prezent Platform
Typeface Hub: Empowering Enterprise Content Creation
Vermillio: Unlocking IP’s Potential with Generative AI
Best AI Tool
Bloomreach’s AI “Loomi”- Best AI Tool
Conative AI Modernizes Inventory Planning and Forecasting
Co-Pay Spark Powered by Doceree
PhotoRoom & Warner Bros. Use AI to Barbie-fy Movie Fans
Reticle: Brand Optimal™ Delivery with Emotional AI
Sendbird AI Chatbot for Redfin
Best AR/VR Tool – NEW
LiveLineFX
The Worlds first Coke Vending machine powered by Snap AR
Best Attribution Tool
Blockboard – Advanced Attribution with Blockchain and AI
Branch
fullthrottle.ai™ uses household attribution to drive sales
Harvest, Good Apple
LiftLab
Pickaxe & Lee Enterprises – MMM for Marketing Efficacy
Best Automation Tools and/or Platform
Advisr – Sales Operating Platform
Apex Fintech Solutions Inc. – Apex Astra
Flight Control by Clinch + GenAI
Flashtalking by Mediaocean + Jellyfish for CHEF’STORE
Seismic saves Jostens $2.6M in efficiencies annually
TeqBlaze – white label programmatic solution
True Anthem: AI-Powered Social Publishing
Best Buy-Side Programmatic Platform
Blockboard – Delivering Superior Programmatic Outcomes
Chicken of the Sea Jessica Simpson Campaign – Pixability
Madhive helps Lifebrands expand beyond linear TV advertising
Moloco Ads
Pontiac DSP drives performance at scale on CTV
Yahoo DSP Transforms Media Strategy for Inspire Brands
Best Content Creation Platform – NEW
Adobe Express
Streamlabs
Best Content Management System
Contentstack & LADbible
Lastmile Retail – Best Local CMS Platform for Enterprises
Modern Media: Dynamic Content Thrives with Brightspot CMS
Optimizely Content Management System
The Blast Gets Lightning Loadtime For Less Cost with Fabrik
Best Content Marketing Platform
Optimizely CMP & BMC Software
pharosIQ: Signals that matter, leads that convert
Pushly: Bringing the Party to Fans Globally
Best Cookieless Identification Technology
Authenticated Traffic Solution Supporting Google’s PAIR
Dstillery’s ID-free® Targeting Technology
How Experian’s Graph Strengthened MiQ’s Identity Spine
Nano Interactive & Heineken
Seedtag x Porcelanosa – Cookieless Reach into New Markets
Topsort & Sodimac – Shifting to Auction-First Retail Media
Best CRM Platform
Forbes Blockchain-Enabled CRM
LivePerson AI powers Frost Bank’s human-to-human strategy
Merlin – Wizard, the Independent Music Industry’s CRM
Pipeliner CRM
Best Customer Data Platform
Amperity – The Platform for Customer Data
BlueConic – Mattel Creations
seID, Good Apple
GrowthLoop: Leading CDP Enabling Marketers’ Data Strategies
Olo & Sonny’s BBQ – Unlocking Guest Lifetime Value
Best Data Lead
Ana Calabrese, VP, Head of Data Science, OpenX
Noa Keydar: Mastering Data Excellence at Rise
Hope Barrett Leads Soundcloud’s 200+ Campaign Migration
Best Data Management Platform
Cookieless Innovation: Sky’s journey with Permutive
Dun & Bradstreet D&B Connect
iPROM Private DMP: 1st party data advertising beyond cookies
MyCode Boosts Total Data Revenue by 372% with Audigent’s DMP
Tracer
Best Data Team
Disney Advertising Data and Measurement Science Team
Ovative Group’s EMRge Team
Spectrum Reach – Best Data Team
Best E-Commerce Technology
AdAdapted – Add-IT™ One Click Add to Cart Campaign
Captiv8’s Branded Storefronts Revolutionize E-Commerce Tech
iFood Boosts Ad Revenue 20x with Kevel Retail Media Cloud™
Lily AI Product Attribution to Maximize Google Search
Route & WeWoreWhat – Ultimate Package Protection
TalkShopLive: Revolutionizing the Power of Video Commerce
Zoovu powers Microsoft retailers with AI product discovery
Best Esports/Gaming Ad Technology
Moloco Ads
Overwolf Ads
Best In-Store Technology
CoolerX + Ben & Jerry’s – Driving Incremental Sales & ROAS
Grocery TV: In-Store Retail Media Network
Best Influencer Marketing Platform
Brandwatch
Captiv8
Influencity
LTK Marketplace
Best Location Data Platform
DAC & Jack in the Box Delighting customers in every location
InMarket x Bayer: “Health for All”
Simpli.fi & CGR Drive Krispy Kreme In-Store Foot Traffic
Best Marketing Analytics Platform
Akkio – Unlocking Value for Agencies with AI Analytics
CHEQ Analytics
Digital Remedy – The Digital Remedy Platform
Collective Measures
Ovative Group’s Unified Marketing Measurement Tool (Map)
Transformative Media Optimization: Connex® by Rise
Best Marketing Automation Platform
AdRoll Boosts Health Nutrition
Evocalize
Fluency
Impartner’s Partner Marketing Automation Software
Pushly: Bringing the Party to Fans Globally
SoundCloud Migrates 200+ Campaigns to MoEngage 12 Weeks
William Penn – 14% Revenue Growth & 10.68X ROI with Netcore
Best Measurement Solution
Blis, DC Lottery, Fuseideas, Taoti – Smart Holdout Groups
Disney+ & Yahoo Develop CTV App Install Measurement Solution
EDO & Fubo – Live Sports CTV Outcomes Measurement
IAS Quality Attention: Elevating Campaign Effectiveness
Vision Insights
Smart Holdout Groups by Blis drives growth for UKTV Play
Best Mobile Marketing Platform
Airship No-Code Native Surveys Grow Orange User Feedback 30X
Betmate Sparks Conversions via OneSignal Journeys
InMarket x Bayer: “Health for All”
Onyx by Outbrain™
PCH Re-engages 30k Dormant App Users With MoEngage
StarQuik & Netcore – Innovative Audio Nudge Campaign
Best Monetization Platform for Publishers
adMarketplace Supercharges Mozilla Firefox Revenue Growth
EX․CO – The Publisher Video Platform
LiveIntent Finds Hidden Gold for Daily Voice
Playwire’s Revenue Amplification Management Platform (RAMP®)
Raptive’s Monetization Platform Powers Publisher Revenue
Transmit.Live – Next Generation Video Advertising
Best Native Advertising Platform
Dianomi
GIPHY & WWP Onefluence – CeraVe Super Bowl GIF Campaign
MediaGo
Roundel™ Media Studio
Taboola’s New AI Offering Drives ROI for Hyundai & INNOCEAN
Turismo Andalucía & Petal Ads – Targeting Chinese Tourists
Best Partner Clean Room
PulsePoint – An Integrated Health Marketing Platform
Best Personalization & A/B Testing Platform
Clinch Bridges Gap Between Online Impressions/Offline Sales
How Club Soda Drives Engagement with Intuit Mailchimp
LIFULL’s Experimentation Culture Shift with Amplitude
Nexxen DSP (and Walton Isaacson for Lexus)
Optimizely Web Experimentation & Optimizely Data Platform
Best Sell-Side Programmatic Platform
Adapex’s Data Refinery
Kargo: Unforgetable Advertising Experiences Across Screens
OpenX: Superior curation, transparency, and sustainability
Mars Petcare Exceeds Sales Goals with PubMatic Activate
Rise: Leading the Charge in SSP Innovation
Best Social Marketing Platform
Brandwatch
Evocalize
Proxima
True Anthem: AI-Powered Social Publishing
Best Subscription Platform
HOGS+
Subtext — Driving Strong Engagement for Punchbowl News
Best Sustainable Platform
Adform Changes the Game for Hartwall’s Sustainable Ads
Blockboard – Sustainable Advertising with Blockchain & AI
Pinterest, Mediahub, SeenThis – Brand Lift & Sustainability
Sharethrough: Leading the Path Towards Sustainable Media
Best Video Management Platform
Kaltura’s Video Management Platform
MNTN – “The Hardest Working Software in Television”
Founder of the Year
Harry Kargman, CEO of Kargo
Harshit Jain MD – The Healthcare Innovator
Matt Wasserlauf – Leading the Programmatic Reset
Tyler Moebius SmartMedia Technologies Group CEO and Chairman
Wes Schroll: Creator of the First Rewards-for-Everything App
Zvika Netter – Innovid Founder Keeping TV Open for All & Controlled by None
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Source : DigiDay