Published: Feb 12, 2023
by Gabrielle Pickard-Whitehead
In Small Business News
Corporate gifting is an excellent way to connect with your clients beyond the conference room, but the gifts you offer may depend on your brand archetype.
It can also be difficult to dedicate enough time to identify the ideal gift for each unique client, but corporate gifting service Regards might be able to help. Working with design agency Nowsourcing, Regards have created a helpful infographic which not only underlines the importance of corporate gifting, but also helps you understand how the dynamic of your relationship with your clients determines what kind of gift you should offer them.
Understanding Your Brand Archetype
As explained in further detail in the Regards infographic, there are 12 major kinds of personalities which can be assigned to your brand. By aligning your brand with a particular archetype, you can present your brand as a relatable personality. Your brand personality can then inform the presentation and voice of your brand, and will influence the kind of corporate gifts that will make the best on-brand impact.
Aligning with an archetype is important as – according to research conducted by Regards – 63% of customers dislike generic ads and brand messaging. They also discovered that 90% of customers find personalization more appealing, while the same percentage want brands that are real and authentic.
Benefits of Brand Archetypes
Regards say pairing corporate gifts with brand archetypes can ‘create instantaneous connections’ and even lead to greater sales. The company found that 68% of people who received memorable corporate gifts said that it strengthened their relationship with the brand.
A massive 80% of customers said that they would do business with a brand following a personalized experience, which included a corporate gift that matched-up with the brand’s archetype.
Constant gifting throughout the year can create lasting loyalty. It can also develop new leads and help build a brand ambassadorship that is fast becoming one of the most effective forms of influencer marketing and social proof.
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Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read “Gabrielle’s blog here.”.
Source : SmallBizTrends