HomeBusiness How to Pick Gifts that Match Your Brand

How to Pick Gifts that Match Your Brand

by admin
How to Pick Gifts that Match Your Brand

Published: Feb 12, 2023
by Gabrielle Pickard-Whitehead
In Small Business News

Corporate gifting is an excellent way to connect with your clients beyond the conference room, but the gifts you offer may depend on your brand archetype.

It can also be difficult to dedicate enough time to identify the ideal gift for each unique client, but corporate gifting service Regards might be able to help. Working with design agency Nowsourcing, Regards have created a helpful infographic which not only underlines the importance of corporate gifting, but also helps you understand how the dynamic of your relationship with your clients determines what kind of gift you should offer them.

Understanding Your Brand Archetype

As explained in further detail in the Regards infographic, there are 12 major kinds of personalities which can be assigned to your brand. By aligning your brand with a particular archetype, you can present your brand as a relatable personality. Your brand personality can then inform the presentation and voice of your brand, and will influence the kind of corporate gifts that will make the best on-brand impact.

Aligning with an archetype is important as – according to research conducted by Regards – 63% of customers dislike generic ads and brand messaging. They also discovered that 90% of customers find personalization more appealing, while the same percentage want brands that are real and authentic.

Benefits of Brand Archetypes

Regards say pairing corporate gifts with brand archetypes can ‘create instantaneous connections’ and even lead to greater sales. The company found that 68% of people who received memorable corporate gifts said that it strengthened their relationship with the brand.

A massive 80% of customers said that they would do business with a brand following a personalized experience, which included a corporate gift that matched-up with the brand’s archetype.

Constant gifting throughout the year can create lasting loyalty. It can also develop new leads and help build a brand ambassadorship that is fast becoming one of the most effective forms of influencer marketing and social proof.

Get the latest headlines from Small Business Trends. Follow us on Google News.

Editor’s Picks


Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read “Gabrielle’s blog here.”.

Source : SmallBizTrends

You may also like

How to Pick Gifts that Match Your Brandhttps://lemondemerveilleuxdesbebes.com  https://foot.biz  https://www.mmmtrail.org  https://lingedelitpascher.com  https://www.chaussures-banyuls.com/  
What is a raccoon dog? * 2023 NCAA Tournament bracket: Sweet 16 predictions, March Madness round-by-round picks, upsets from top model * Has the Time Come for National Medical Licensure in Canada? *  *-*Écorce de liège: morceau de liège 100 x 30 cm (liège naturel, liège décoratif) | Nettoyé et désinfecté * Stabila 83S Niveau double en plomb 60 cm (Import Grande Bretagne) * Sam Neill, 75, is being treated for Stage 3 blood cancer, lymphoma * 
https://lacavernedujouet.com  https://www.politique-france.com  https://www.breast-cancers.com/  https://instruments-demusique.com  https://d-c-k.com  https://www.news-europe.fr  https://paris-restos.fr  https://chaussures-tn.fr  How to Pick Gifts that Match Your Brand*How to Pick Gifts that Match Your Brand

news7.asia How to Pick Gifts that Match Your Brand