The toy industry calls for more supervision of Chinese online commerce platforms

In the toy section of a supermarket, in Neuilly-sur-Marne (Seine-Saint-Denis), in November 2020. BERTRAND GUAY/AFP An “educational smartphone” for babies, “fun and informative” at 2.40 euros on Temu , a high-definition digital camera for children at 6.75 euros on Shein… Thousands of toys at ridiculous prices are flooding Chinese market platforms, which connect consumers looking for good deals and sellers based in Asia. A third of French people have purchased at least one toy on Temu, AliExpress or Shein over the last six months, according to figures from the Circana institute, published in September. In the third quarter, Temu (more than 2.9 million unique visitors per day) was the fourth most visited site in France, and Shein, the tenth, according to the Federation of e-commerce and online sales. distance. “Unfair competition”, denounce toy distributors, who highlight the exemption from customs duties which these foreign sellers benefit from for packages whose price is less than 150 euros. But the industry is especially concerned about the risk to the reputation of the sector represented by these millions of articles, far from being as regulated as those it markets. You have 74.66% of this article left to read. The rest is reserved for subscribers.



Source link