Press release distribution services are vital for businesses aiming to expand their audience reach. Among the leading platforms in this sector are Brandpush and PR Newswire, each offering distinct features and advantages.
This article will provide a comprehensive comparison of Brandpush and PR Newswire, focusing on their pricing, distribution networks, user experience, customer support, analytics capabilities, and more.
Brandpush vs PR Newswire: Quick Takeaways
FeatureBrandpushPR NewswireStarting Price$195 per releasePricing not publicly available; varies widely based on distribution needs.Distribution NetworkOver 200 news sitesExtensive global network with thousands of media outlets.Target AudienceSmall to medium-sized businessesLarge corporations and enterprises seeking broad visibility.Ease of UseUser-friendly platform; straightforward submission processMore complex interface; advanced features may require familiarity.Customer SupportReliable support with essential assistanceRobust support options, including dedicated account managers for larger clients.Analytics and ReportingBasic performance reports with key metricsComprehensive analytics including views, engagement rates, and audience demographics.SEO OptimizationSEO-focused distribution with backlinksAdvanced SEO tools for better visibility and optimization.Multimedia OptionsIncludes multimedia options in press releasesSupports multimedia attachments but may incur additional costs.Writing ServicesOptional writing service available at additional costAI-powered tools
When deciding between Brandpush and PR Newswire, it’s essential to consider your organization’s specific needs and budget.
If you are a small to medium-sized business with a limited budget, Brandpush may be the ideal choice for you. It offers a straightforward, user-friendly platform that simplifies the press release distribution process.
Additionally, Brandpush provides targeted distribution options, allowing you to reach specific industries or regions effectively. With competitive pricing and essential analytics features, it caters well to businesses looking for an affordable solution.
On the other hand, if you represent a larger organization seeking extensive global reach and visibility, PR Newswire is likely the better fit. This platform excels in connecting you with the right people and providing advanced analytics reports, which are crucial for measuring the success of your press releases.
PR Newswire also offers robust customer support, including dedicated account management for larger clients. While it comes at a higher cost, the comprehensive distribution across thousands of media outlets can significantly enhance your brand’s visibility and impact.
Brandpush Overview
Brandpush is a press release distribution service launched in 2020, designed to enhance brand visibility and online presence.
It enables businesses to share news across over 200 high-traffic news sites, including major affiliates like CBS, NBC, and FOX, ensuring broad audience reach.
Brandpush offers various publishing packages tailored to different needs, emphasizing ease of use with a straightforward submission process.
With a focus on SEO optimization, Brandpush helps improve search engine rankings and drive organic traffic to client websites.
Brandpush offers an “As Seen On” badge as part of its press release distribution service, allowing businesses to showcase their media coverage on their websites. This trust badge can significantly enhance credibility and professionalism, making it a valuable asset for brands looking to build trust with potential customers.
PR Newswire Overview
PR Newswire, founded in 1954, is a leading press release distribution service owned by Cision.
It enables businesses to create and disseminate news content across a vast network of media outlets, journalists, and influencers, ensuring broad visibility for press releases.
With access to over 500,000 newsrooms, websites, direct feeds, journalists, and influencers in more than 170 countries and 40 languages, PR Newswire facilitates efficient media outreach and supports integrated communication strategies.
The platform also offers advanced analytics, multimedia content distribution, and creative services to enhance engagement and measure the impact of press releases effectively.
Pricing and Plans
Brandpush Pricing and Plans
Brandpush offers a tiered pricing model for its press release distribution services, with four main packages designed to cater to various business needs:
Package NamePriceFeaturesLimited Package$195Distribution to over 200 news sites; grey topics allowedPopular Package$265Distribution to approximately 300 news sites with a handful of well-known media outletsAuthority Package$595Focused on SEO improvement; distributes to six high-authority outlets.Ultimate Package$795Maximum reach with distribution to over 450 media outlets, including six high-authority sites.
In addition to these packages, Brandpush provides optional writing services.
For a Short News Story, the cost is $40, which includes up to 350 words and two revisions.
A Regular News Story is priced at $60, offering up to 500 words with three revisions.
For a more extensive option, a Long News Story costs $80, allowing for over 700 words with unlimited revisions.
For more information on Brandpush’s pricing and plans, check their official site here.
PR Newswire Pricing and Plans
PR Newswire employs a tiered pricing structure that varies based on distribution needs and geographic reach.
While specific pricing is not publicly listed, costs can range from $350 to over $8,000 depending on the extent of distribution and additional features such as multimedia content or targeted outreach.
Users can customize their plans to include options like enhanced analytics, social media integration, and more, making it suitable for both small businesses and large enterprises seeking comprehensive media coverage.
For more information on PR Newswire’s pricing and plans, check their official site here.
Distribution Network
Brandpush Distribution Network
Brandpush features a robust distribution network that guarantees publication on over 200 news sites, including major affiliates like CBS, NBC, and FOX.
This extensive reach significantly enhances visibility and credibility for clients, ensuring their press releases are seen by a wide audience.
With premium packages, the number of guaranteed placements can increase to 450 outlets, further expanding the potential audience.
Additionally, Brandpush focuses on SEO optimization through quality backlinks, helping press releases rank well on search engines and driving organic traffic to client websites.
PR Newswire Distribution Network
PR Newswire boasts an extensive distribution network that reaches over 440,000 newsrooms, websites, direct feeds, journalists, and influencers globally.
This network allows businesses to disseminate press releases across 170 countries and in more than 40 languages, ensuring broad visibility.
PR Newswire connects with nearly 3,000 newsrooms and sends content to over 550 news content systems, including major media organizations like The New York Times and ABC News.
Additionally, it engages with 270,000 journalists across various industries, making it a powerful tool for maximizing media coverage and audience engagement.
Ease of Use
Brandpush User Experience
Brandpush provides an intuitive user experience, featuring a user-friendly interface that simplifies the submission of press releases. Users can easily navigate the dashboard to manage orders, track publication statuses, and monitor performance metrics.
The platform includes a comprehensive step-by-step guide to assist users from drafting their press release to selecting distribution options.
Additionally, Brandpush offers robust customer support through multiple channels, including timely phone support, email, and live chat, ensuring users receive appropriate assistance throughout the process.
PR Newswire User Experience
PR Newswire offers a user experience designed for efficiency and effectiveness in press release distribution
Its platform allows users to create, edit, distribute, and manage press releases seamlessly in one place, streamlining the entire process.
Recent enhancements include AI-powered tools that assist in content creation and optimization, ensuring that releases resonate with target audiences.
While some users appreciate the comprehensive features, others have noted that the interface can be complex, potentially making navigation challenging for new users.
Customer Support
Brandpush Customer Support
Brandpush offers comprehensive customer support focused on assisting clients throughout the press release publishing process.
Users can access support through multiple channels, including phone, email, and live chat, with live chat being highlighted as the fastest way to receive real-time assistance.
After publication, clients receive detailed reports that include links to published articles and performance metrics, enabling them to monitor effectiveness.
Additionally, Brandpush guarantees a full refund if a news story cannot be published, underscoring its commitment to customer satisfaction.
PR Newswire Customer Support
PR Newswire offers comprehensive customer support designed to assist clients throughout the press release distribution process.
Support is available via phone and email, with a knowledgeable team ready to address inquiries and provide guidance. Users appreciate the 24-hour response time, ensuring timely assistance regardless of time zones.
The online portal is user-friendly, allowing clients to track their press releases and view performance metrics easily. Additionally, PR Newswire provides educational resources and training to help clients maximize their use of the platform effectively.
Analytics and Reporting
Brandpush Analytics and Reporting
Brandpush provides robust analytics and reporting features that enable clients to effectively track the performance of their press releases.
After publication, users receive detailed reports that include direct links to published articles, estimated traffic, Google rankings, potential reach, and SEO value derived from backlinks.
The platform’s intuitive dashboard allows for real-time monitoring of submission statuses, and clients can export reports in various formats for easy sharing with team members or stakeholders.
PR Newswire Analytics and Reporting
PR Newswire offers comprehensive analytics and reporting tools that provide valuable insights into the effectiveness of press release campaigns.
Users can track key metrics such as views, engagement, and traffic sources to assess how well their releases are performing.
The platform also measures media pickup, click-through rates, and social shares, allowing clients to gauge audience interaction.
Additionally, PR Newswire generates detailed reports that highlight the visibility and geographic reach of press releases, enabling users to refine their PR strategies based on data-driven insights.
Conclusion
Choosing between Brandpush and PR Newswire ultimately depends on your organization’s specific needs and budget constraints.
For small to medium-sized businesses seeking an affordable solution with targeted distribution options, Brandpush presents an appealing choice with its user-friendly interface and competitive pricing.
On the other hand, larger organizations or those aiming for maximum visibility across diverse media outlets may find greater value in PR Newswire’s extensive distribution network and advanced analytics capabilities.
Because PR Newswire is so much more expensive, our recommendation is to try Brandpush first. If it doesn’t produce the results you are looking for, then head over to PR Newswire or another Brandpush alternative.
Oladimeji Oke leads the NewswireJet PR Academy by creating awesome content to help business owners and marketers make the best of earned media. He loves drawing inspiration from the Bible on a personal level and believes with faith, there is unlimited capacity in everyone.
Source : NewsWireJet