In the fast-paced world of digital marketing and public relations, businesses are constantly seeking effective ways to distribute their news and reach their target audiences.
Two popular platforms that have emerged as go-to options for press release distribution are EIN Presswire and MarketPressRelease. Both services offer unique features and benefits, catering to different needs and budgets.
This article will explore the key differences between EIN Presswire and MarketPressRelease, helping you determine which platform might be the best fit for your company’s press release distribution strategy.
EIN Presswire vs MarketPressRelease: Key Takeaways
FeatureEIN PresswireMarketPressReleasePricingStarts at $99.95 per releaseFree option available; additional press release for $19 eachAI Press Release GeneratorYes, included at no extra costNo AI generator providedDistribution NetworkU.S. TV/radio stations, Google News, AP News, partnerships with 11,000 outletsGoogle News readers and basic online distribution, including RSS feedsAudience TargetingNo advanced demographic targetingLimited targeting options; no specific demographic toolsSEO SupportIncludes basic SEO, three keywords, multimedia attachmentsMinimal SEO tools, allows links but lacks advanced SEOAnalytics and ReportingDetailed reports on reach and engagementBasic analytics, no detailed tracking on clicks or media appearancesSEO SupportIncludes basic SEO, three keywords, multimedia attachmentsMinimal SEO tools, allows links but lacks advanced SEOAnalytics and ReportingDetailed reports on reach and engagementBasic analytics, no detailed tracking on clicks or media appearancesCustomer SupportEmail and phone support, dedicated support teamPrimarily email support, known for slower response timesEase of UseUser-friendly, with supportive interface and AI toolsSimple interface, but less user-friendly for advanced featuresIdeal ForSmall businesses needing affordable, wide-reaching PR servicesUsers seeking a basic, low-cost/free distribution option
EIN Presswire offers affordable rates starting at $99.95 per release. They provide targeted distribution to media outlets and include SEO services. MarketPressRelease.com has a free plan (1 press release per day) and paid options, but offers fewer features compared to some competitors.
Both services provide press release distribution, but EIN Presswire has a wider reach. It distributes to major news sites like AP News and Benzinga.
There’s little publicly known information about the distribution network of MarketPressRelease, but as far as we know, it distributes to Google News readers.
EIN Presswire includes an AI press release generator tool, which can be helpful for businesses new to writing press releases.
We recommend EIN Presswire for businesses looking for wide distribution at a lower cost. MarketPressRelease might be suitable for those needing a free press release distribution service, but its reach is most likely not as good as EIN Presswire.
EIN Presswire Overview
EIN Presswire is a press release distribution service that helps businesses share news with media outlets and audiences. We’ve found it offers several key features for digital distribution.
The platform uses an enterprise-level news aggregation approach. This means your press releases can reach journalists, newsrooms, and readers around the world.
EIN Presswire is a Google News provider. This allows press releases to be forwarded to major outlets like Bloomberg Terminals and MenaFN.
Some notable features include:
Wide syndication network
AI press release generator
Pay-as-you-go pricing option
We’ve seen that EIN Presswire offers affordable rates for businesses of all sizes. Their pay-as-you-go option costs $99.95 per release.
They also provide bundled packages for those needing to distribute multiple releases. This can help save money for companies that have frequent news to share.
MarketPressRelease Overview
MarketPressRelease is a press release distribution service that helps businesses share their news with the media and potential customers. We found that it offers several features to enhance visibility and reach.
One key aspect is search engine optimization. MarketPressRelease works to improve the chances of press releases appearing in search results, potentially increasing exposure for companies.
We noticed that MarketPressRelease provides distribution to Google News readers. This can help businesses gain more coverage for their announcements.
The platform offers different pricing tiers to suit various needs, including a free plan. The free plan offers users one press release per day. Additional press releases cost $19.00 per release, which is competitive in the market.
While the service doesn’t offer writing services, they do offer guidelines and tips for crafting effective press releases. This can be helpful for businesses new to press release writing.
Pricing Evaluation
When comparing EIN Presswire and MarketPressRelease, pricing is a key factor to consider. Both services offer different plans to suit various needs and budgets.
EIN Presswire Pricing Plans
EIN Presswire keeps its pricing simple and affordable. They offer a Basic plan at $99.95 per press release. This plan includes:
Distribution on EIN Presswire
One distribution channel
Media monitoring
Search engine optimization (SEO) features
Distribution to US radio and TV stations
Same-day distribution
For businesses needing more, EIN Presswire has a Pro+ plan at $399. This includes everything in the Basic Plan plus:
5+2 (limited time offer) press releases
Five distribution channels
EIN Presswire also offers a plan for 25 press releases at $999. All plans must be used within one year of purchase.
For more information on EIN Presswire’s pricing, check their official site here.
MarketPressRelease Pricing Structure
MarketPressRelease offers a range of pricing options, including a free plan. This sets it apart from many competitors. Their paid plans start at a lower price point than EIN Presswire.
While specific pricing details for MarketPressRelease are not provided in the search results, we know they offer:
A free plan (1 free press release per day)
Paid plans (additional press release for $19)
6-month plan for $120 to have your company profile added to their website.
For more information on MarketPressRelease’s pricing, check their official site here.
Distribution and Visibility
EIN Presswire and MarketPressRelease offer different approaches to distribution and visibility. We’ll explore their networks and reach to help you decide which service might work best for your needs.
EIN Presswire Distribution and Reach
EIN Presswire boasts a wide distribution network. They send press releases to major news outlets, journalists, and online platforms.
Their service includes distribution to Google News and other online news sites. This can boost visibility for your company’s announcements.
EIN Presswire also targets specific industries. They allow you to choose up to five industry lists for each release. This helps get your news in front of the right audience.
Their network includes RSS feeds and social media channels. These extra touch points can increase the chances of your release being seen by potential customers or investors.
MarketPressRelease’s Distribution Network
MarketPressRelease offers a different set of distribution options. They focus on online visibility through various channels.
Their service includes posting to their own website. This can help with search engine optimization (SEO) for your company.
MarketPressRelease also distributes to Google News readers and RSS feeds. This can help your news reach subscribers who follow industry updates.
While their network may not be as extensive as EIN Presswire’s, they do offer audience targeting features. This can help your release reach relevant readers.
MarketPressRelease’s platform allows for social media sharing. This feature can extend the reach of your news beyond traditional media outlets.
Analytic Tools and Reporting
Press release services offer tools to track performance and measure impact. These features help businesses understand their reach and refine their strategies.
EIN Presswire’s Reporting Features
EIN Presswire provides detailed distribution reports for each press release. We find these reports give valuable insights into how many people saw and interacted with the content.
The service includes media monitoring tools. These track where the press release appears online and in news outlets. This helps companies gauge their coverage and reach.
EIN Presswire also offers search engine optimization (SEO) functions. These tools help improve the visibility of press releases in search results.
MarketPressRelease Analytics
MarketPressRelease.com offers limited analytics tools compared to some of its competitors. Unlike platforms that provide detailed metrics like views, clicks, and social media shares, MarketPressRelease.com’s approach to analytics is minimal.
The platform focuses more on straightforward press release distribution rather than on providing in-depth engagement data.
For companies looking to measure audience reach or engagement, MarketPressRelease.com may fall short, as it does not supply the detailed tracking metrics that can help businesses understand their content’s performance or impact.
Customer Experience and Support
Customer feedback and support are key factors when choosing a press release service. We’ll explore user experiences with EIN Presswire and MarketPressRelease to help you make an informed decision.
User Feedback on EIN Presswire
EIN Presswire gets mixed reviews from users. Many praise its affordable rates and easy-to-use platform. The service offers email and phone support, which users find helpful for quick issue resolution.
Some customers appreciate the AI press release generator tool. It helps them create professional-looking releases quickly. The media monitoring feature is another plus, allowing users to track their release’s performance.
A few users report occasional delays in distribution. But most agree that EIN Presswire delivers good value for its price point.
MarketPressRelease Customer Reviews
MarketPressRelease receives generally positive feedback for its user experience. Customers like the audience targeting options that help reach specific demographics.
The platform’s interface is user-friendly, making it easy for beginners to navigate. Many users appreciate the RSS feed distribution, which increases visibility.
Customer support at MarketPressRelease is responsive. They offer multiple contact methods, including email and phone. This accessibility is a big plus for users who need quick assistance.
Conclusion
MarketPressRelease is a great free press release distribution service, but it’s not as comprehensive in features as EIN Presswire. MarketPressRelease allows for basic distribution with a limited free option and is an economical choice for users with minimal needs.
However, MarketPressRelease lacks some of the advanced tools and broader reach that EIN Presswire offers, such as detailed media monitoring, SEO features, and extensive customer support options, which can be particularly beneficial for businesses looking for greater visibility and reporting capabilities.
Remember, the best choice depends on your company’s goals, budget, and target audience. If possible, try out both services if possible to see which delivers better results for your specific needs.
Source : NewsWireJet