Press releases can be a powerful tool for businesses to share news and attract media attention. Two popular press release distribution services are eReleases and IssueWire. We’ll compare these options to help you pick the best one for your needs.
eReleases vs Issuewire: Key Takeaways
FeatureeReleasesIssueWireStarting Price$3991 Free PR, then starts at $21 per releasePackage OptionsBuzz Builder™ ($399), Newsmaker™ ($499), PR Pro™ ($699)Tier 1 ($21), Tier 1 Pro ($42), Tier 2 ($45), Tier 2 Pro ($65)Distribution NetworkMajor news outlets, PR Newswire access150+ media outletsTarget AudienceBusinesses seeking quality media coverageSmall businesses and PR agenciesEditorial SupportYes, includes writing services for an additional cost of $300 per releaseLimited; primarily self-serviceSEO FeaturesYesYesPerformance AnalyticsDetailed reports on release performanceBasic analytics availableSocial Media DistributionLimitedIncludedCustomer SupportPhone and email supportEmail, chat, and phone supportNotable FeaturesTargeted distribution to journalistsGuaranteed placements
When deciding between eReleases and IssueWire for press release distribution, consider your specific needs and budget. Choose eReleases if you prioritize targeted distribution to journalists and media outlets, as it offers personalized service and editorial support.
With packages starting at $399, eReleases guarantees distribution to a wide range of media outlets and provides writing assistance for an additional fee, making it ideal for businesses seeking high-quality media coverage.
On the other hand, opt for IssueWire if you’re looking for a budget-friendly option. With a free trial and plans starting at just $21, IssueWire is suitable for small businesses or newcomers to press release distribution.
While it has a smaller network of over 150 media sites, it focuses on SEO-friendly distribution and multimedia support, making it an attractive choice for those aiming for a cost-effective solution with essential features.
Your decision should ultimately align with your goals—whether you need extensive outreach or a more economical approach.
Overview of eReleases
eReleases is a specialized press release distribution service that has been serving businesses for over 20 years. It focuses on delivering high-quality media coverage by targeting journalists and media outlets effectively.
eReleases offers three main packages: the Buzz Builder™ at $399, the Newsmaker™ at $499, and the PR Pro™ at $699. Each package is designed to cater to different distribution needs.
The service stands out for its personalized approach, providing writing assistance and editorial reviews to enhance the quality of press releases. This is particularly beneficial for companies that may lack in-house PR expertise.
eReleases also partners with PR Newswire, which expands its reach to over 100,000 journalists and bloggers, ensuring that your news gets in front of the right audience.
Additional features include search engine optimization (SEO) for improved online visibility, detailed performance analytics, and targeted distribution lists tailored to specific industries.
This comprehensive approach makes eReleases an excellent choice for businesses looking to maximize their media presence and credibility through effective press release distribution.
Overview of IssueWire
IssueWire is a press release distribution service designed for small businesses and PR agencies. It offers a user-friendly platform that simplifies the creation and distribution of press releases. New users benefit from a free welcome bonus press release, while existing members can access plans starting at $21.
The service emphasizes multimedia support, allowing users to include images and videos to enhance engagement. IssueWire distributes content to over 150 media outlets, magazines, and major news source, helping businesses reach journalists effectively.
Key features include basic analytics, SEO benefits, and social media sharing tools, maximizing the impact of each release.
While it may not match the extensive reach of competitors, IssueWire provides a solid platform for newcomers to press release distribution, balancing affordability with essential features to help businesses gain visibility in their markets.
One area where IssueWire could improve is in its targeting options. The service has limited choices for targeting specific industries or regions. This may be a drawback for companies looking to reach very specific audiences.
Pricing Models
eReleases and IssueWire have different pricing approaches for their press release services. We’ll look at the costs and what you get with each company’s plans.
eReleases Pricing Tiers
eReleases offers three main pricing tiers for its press release distribution services, catering to different business needs and budgets:
Buzz Builder™: Priced at $399, this entry-level package provides targeted distribution to a curated list of media contacts, ensuring that your press release reaches the right journalists. It also includes access to PR Newswire, which enhances national reach and visibility.
Newsmaker™: At $499, this mid-tier option expands coverage by allowing customers to target an additional industry and includes an extra 100 words in the press release. This package is ideal for businesses looking to broaden their outreach while maintaining a focused approach.
PR Pro™: The premium package, priced at $699, includes all features of the Newsmaker tier, plus additional targeting for another industry and distribution to the prestigious Cision Influencer List. This plan is particularly beneficial for companies seeking extensive media exposure and engagement.
All packages offer writing and editing services for an additional cost of $300 per release, making eReleases suitable for businesses that may not have in-house PR expertise.
For more information on eReleases’ pricing, check their official site here.
IssueWire’s Fee Structure
IssueWire offers a flexible pricing structure designed to accommodate small businesses and PR agencies. Here are the main pricing tiers:
Free Basic Package: New users can access a free welcome bonus press release upon signing up, allowing them to test the service without any initial cost. However, this release does not guarantee placement.
Tier 1: Priced at $21, this package allows for basic distribution to various news sites, making it ideal for budget-conscious users.
Tier 1 Pro: At $42, this plan includes enhanced features and broader distribution options.
Tier 2: Available for $45, this tier offers additional benefits over Tier 1, including more extensive outreach.
Tier 2 Pro: The top-tier plan costs $65 and provides the most comprehensive distribution options, including multimedia support and enhanced visibility.
While IssueWire’s pricing is competitive and appealing for small businesses, it may lack some advanced features found in higher-priced competitors. Overall, IssueWire aims to provide a cost-effective solution for effective press release distribution.
All IssueWire plans let you add images and videos to your releases at no extra cost.
For more information on IssueWire’s pricing, check their official site here.
Distribution Network and Coverage
Press release distribution services aim to get your news in front of as many relevant eyes as possible. The reach and quality of media contacts can make a big difference in your press release’s impact.
eReleases’ Distribution Network
eReleases boasts a robust distribution network designed to maximize the visibility of press releases across various media outlets. The service partners with PR Newswire, granting access to a vast network that includes over 100,000 journalists and bloggers. This partnership enhances eReleases’ ability to reach major news outlets, including prominent publications like The New York Times and USA Today.
The distribution capabilities of eReleases include:
National Newswire: Ensures broad coverage across the country.
Online Syndication: Distributes press releases to various online news sites, enhancing digital visibility.
Industry-Specific Lists: Provides targeted outreach to journalists and media professionals within specific industries, allowing for more relevant placements.
eReleases emphasizes personalized service, offering targeted distribution tailored to the needs of each client. This focus on quality over quantity can lead to more meaningful media coverage, making it an excellent choice for businesses seeking to enhance their credibility and reach through effective press release distribution.
IssueWire’s Distribution Network
IssueWire features a targeted distribution network designed to help small businesses and PR agencies effectively share their press releases. While it may not have the extensive reach of some larger competitors, IssueWire focuses on delivering content to over 150 media sites, ensuring that announcements reach relevant audiences.
Key aspects of IssueWire’s distribution network include:
Multimedia Support: Users can enhance their press releases by including images and videos, which can increase engagement and visibility.
Industry-Specific Outreach: The service allows for targeted distribution to specific industries, helping businesses connect with journalists and media professionals who cover their niche.
Social Media Integration: IssueWire facilitates sharing press releases across social media platforms, further extending the reach of announcements.
Basic Analytics: Users receive performance insights, allowing them to track the effectiveness of their press releases and adjust strategies as needed.
Overall, while IssueWire’s distribution network is smaller compared to some competitors, it provides a cost-effective solution for businesses looking to make an impact with their press releases through targeted outreach and multimedia engagement.
Performance and Engagement Analytics
Tracking the impact of press releases is crucial for measuring success. Both eReleases and IssueWire offer tools to help businesses understand their campaign performance.
Measuring Campaign Success with eReleases
eReleases provides robust analytics and reporting features designed to help businesses track the performance of their press releases effectively. Key aspects include:
Performance Reports: eReleases delivers comprehensive reports detailing metrics such as views, engagement rates, and media pickups, allowing users to assess the impact of their announcements.
Media Pickup Tracking: The service tracks where press releases are picked up by media outlets, providing insights into which publications or journalists engage with the content. This helps businesses understand their reach and effectiveness in targeting specific audiences.
User-Friendly Dashboard: The analytics are presented through an intuitive dashboard, making it easy for users to navigate and interpret the data. This accessibility helps businesses make informed decisions based on their press release performance.
eReleases’ analytics and reporting features provide actionable insights that help businesses refine their PR strategies and enhance the effectiveness of their communications over time.
IssueWire’s Analytical Tools
IssueWire offers essential analytics and reporting features to help users track the performance of their press releases. Key aspects include:
Basic Performance Metrics: Users can access fundamental metrics such as views and engagement rates, allowing businesses to assess how well their press releases resonate with audiences.
Media Pickup Tracking: IssueWire provides insights into where press releases are picked up by media outlets.
SEO Insights: The platform includes basic SEO tracking, enabling users to see how their press releases perform in search engine rankings, which is crucial for optimizing future releases.
User-Friendly Dashboard: Analytics are presented through an intuitive dashboard, making it easy for users to navigate and interpret the data. This accessibility aids businesses in making informed decisions based on their press release performance.
IssueWire’s analytics may not be as comprehensive as some competitors, they provide actionable insights that help businesses refine their PR strategies and enhance the effectiveness of their communications over time.
Support and Additional Features
Both eReleases and IssueWire offer customer support and extra features to help with press release distribution. Let’s look at what each service provides.
Customer Support Experience with eReleases
eReleases offers robust customer support designed to assist users throughout the press release distribution process. Key features of their customer support include:
Responsive Communication: eReleases provides both phone and email support, ensuring that users can easily reach out for assistance. Their customer service team is known for being responsive and helpful, which is particularly valuable for those new to press release distribution.
Personalized Assistance: The platform emphasizes personalized service, offering guidance on crafting effective press releases. This support can be crucial for businesses without in-house PR expertise, helping them enhance the quality of their announcements.
User-Friendly Interface: eReleases features a straightforward platform for submitting press releases, making it easy for users to navigate and utilize the service effectively.
Both eReleases and IssueWire prioritize customer support, but eReleases is more known for its personalized guidance and responsive service, making it particularly beneficial for businesses seeking tailored assistance in their PR efforts.
Support and Resources from IssueWire
IssueWire provides customer support designed to assist users in effectively distributing their press releases. Key features of their support include:
User-Friendly Platform: IssueWire’s interface is straightforward, making it easy for users to create and submit press releases without extensive technical knowledge.
Multiple Support Channels: Users can reach out for assistance via phone, chat and email, ensuring they have access to help when needed. This variety of options facilitates prompt responses to inquiries.
Guidance on Best Practices: IssueWire offers resources and tips for crafting effective press releases, which can be particularly beneficial for newcomers to PR.
Cost-Effective Solutions: With a focus on affordability, IssueWire aims to provide valuable support without overwhelming users with complex features.
While IssueWire’s customer support may not be as personalized as that of eReleases, it still offers essential assistance for businesses looking to maximize their press release distribution efforts.
Final Thoughts
In conclusion, both eReleases and IssueWire offer valuable press release distribution services tailored to different needs. eReleases excels in targeted outreach, leveraging its partnership with PR Newswire to ensure high-quality media placements, making it ideal for businesses prioritizing credibility and professional support.
In contrast, IssueWire provides a cost-effective solution with flexible pricing and multimedia options, appealing to small businesses and newcomers seeking budget-friendly distribution. Ultimately, the choice between the two should be based on specific goals, budget constraints, and the desired level of service in press release distribution.
Source : NewsWireJet