Press releases are essential tools for businesses to share news and updates, and choosing the best press release distribution service can significantly impact their effectiveness. Two leading options in this space are eReleases and PRWeb, each offering distinct features tailored to different needs.
In this article, we will compare eReleases and PRWeb to help you determine which service best aligns with your press release distribution goals.
eReleases vs PRWeb: Key Takeaways
FeatureeReleasesPRWebDistribution NetworkSmaller, more focusedLarger, broader reach (over 1,200 sites)Writing ServicesAvailable at extra costNonePricingHigher, starting at $399Lower, starting at $110Word CountUp to 400 wordsUp to 800 wordsMultimedia InclusionLimitedMore optionsSEO FeaturesBasicAdvancedReporting and AnalyticsBasicMore detailedTargeted DistributionYesLimitedNewswire ServiceUses PR NewswireOwn distribution networkGuaranteed PlacementYes, on 100+ news sitesNo guaranteesCustomer SupportPhone and emailPhone and Email only
eReleases and PRWeb offer different approaches to press release distribution. eReleases focuses on targeted distribution to journalists and media outlets, providing writing services and editorial review. eReleases is suitable for businesses prioritizing quality and media coverage across all industries.
PRWeb, in contrast, offers a broader distribution network with a lower starting price of $110. It excels in online visibility, SEO features, and detailed analytics. PRWeb allows for longer press releases and provides more extensive social media distribution, making it particularly attractive for tech-focused companies and those prioritizing digital presence.
Choose eReleases for targeted, high-quality distribution with editorial support, or opt for PRWeb if you’re seeking wide online exposure and SEO benefits at a lower cost. Your decision should be based on your specific needs, budget, and goals for press release distribution.
eReleases Overview and Background
eReleases is a press release distribution service that helps businesses share their news with media outlets and the public. We find that it caters to companies of all sizes, from small startups to large corporations.
The company offers three main packages for distributing press releases. These are the Buzz Builder™ package at the lowest price of $399, Newsmaker™ package at $499 and the PR Pro™ package at $699.
eReleases aims to get your news in front of journalists and editors. They send releases to major newswires and targeted media lists. This can help increase visibility for businesses.
We see that eReleases has a focus on personalized service. They provide writing assistance and editorial review of releases. This can be helpful for companies without in-house PR expertise.
The platform also offers some additional features:
Distribution to online news sites
Search engine optimization for releases
Detailed reports on release performance
eReleases has been in the PR industry for over 20 years. They have built relationships with many media outlets during this time. This can potentially lead to better placement of news releases.
PRWeb Overview and Background
PRWeb is a leading press release distribution service. It helps businesses share news with journalists, customers, and the public.
Founded in 1997, PRWeb pioneered online press release distribution. The company is now owned by Cision, a major PR software firm.
PRWeb offers several key features:
Wide distribution to news sites and search engines
Social media sharing tools
Search engine optimization
Performance tracking and analytics
We found that PRWeb has multiple pricing tiers, starting at $110 for basic distribution. Their premium package costs $455.
PRWeb targets small to medium businesses, nonprofits, and PR agencies. It aims to boost online visibility and brand awareness through press release syndication.
The service distributes releases to a network of news sites and industry-specific outlets. This helps companies reach their target audiences effectively.
Pricing And Services Comparison
eReleases and PRWeb offer different pricing structures for their press release distribution services. Let’s examine the costs and features of each to help you decide which option provides better value.
eReleases Pricing and Service Offerings
eReleases has three main service tiers to cater to different distribution needs, starting at $399. The basic “Buzz Builder” package is the entry-level option and sends press releases to a targeted list of media contacts, providing access to PR Newswire for national reach.
The mid-tier “Newsmaker” package, priced at $499, expands coverage by allowing customers to target one more industry and include an additional 100 words in their release.
The premium “PR Pro” plan, priced at $699, offers everything the mid-tier package, and an additional industry targeting, additional 100 words, and distribution to the prestigious Cision Influencer List.
While all tiers offer writing and editing services, these are available as an additional cost of $300 for each press release. All packages guarantee placement on at least 100 news sites, making eReleases ideal for businesses needing tailored distribution with professional support.
For more information on eReleases pricing and plans, check their official site here.
PRWeb Pricing and Service Offerings
PRWeb offers four tiered plans, beginning with the Basic plan at $110, which provides distribution through its online network.
The “Standard” plan enhances visibility by syndication to their network of 1200+ websites powered by PRNewswire. This is priced at $230.
The “Advanced” plan, priced at $340, has everything that the standard plan has and Email distribution to one of our industry-curated journalist lists. This plan also includes proofreading from their expert editorial staff.
The “Premium” package, available for $455, includes everything in the Advanced Plan. In addition, it distributes your press releases to Sovrn’s content recommended network, connecting your message with influential bloggers.
For more information on eReleases pricing and plans, check their official site here.
Distribution Network and Outreach
eReleases and PRWeb offer different distribution networks and outreach capabilities. We’ll explore the extent of each service’s reach and how they connect with media outlets.
Extent of eReleases Distribution
eReleases boasts a wide-reaching network that includes major news outlets and industry-specific channels. They partner with PR Newswire, giving access to over 100,000 journalists and bloggers.
Their distribution includes:
National newswire
Online syndication
Media outlets like The New York Times and USA Today
Industry-specific lists
eReleases also offers targeted distribution to relevant journalists and bloggers in specific industries. This focused approach can lead to more meaningful media coverage for businesses.
Range of PRWeb’s Network
PRWeb, owned by Cision, provides a broad distribution network that spans various online platforms. Their service reaches news sites, search engines, and social media channels.
PRWeb’s distribution includes:
Online news sites
Major search engines like Google and Bing
Social media platforms
RSS feeds
They offer tiered pricing packages starting at $110, with higher-tier options providing more extensive reach. PRWeb’s premium package pushes content to major news outlets and increases visibility on search engines.
PRWeb’s user-friendly platform makes it easy for businesses to distribute their press releases widely. Their network aims to maximize online visibility and potential media pickups.
User Experience and Customer Support
Both eReleases and PRWeb offer user-friendly platforms for distributing press releases. Their customer support options differ, which can impact the overall experience for users.
Navigating eReleases’ Platform
eReleases provides a straightforward interface for submitting press releases. We found their platform easy to use, with clear steps for uploading content and selecting distribution options.
eReleases offers phone and email support for customers who need assistance. Their customer service team is known for being responsive and helpful.
PR pros can benefit from eReleases’ guidance on crafting effective press releases. This added support can be valuable for those new to press release distribution.
Utilizing PRWeb’s Interface
PRWeb’s platform is designed to be user-friendly, allowing for quick press release submissions. We noticed their interface offers a good balance of simplicity and functionality.
PRWeb provides multiple customer support channels, including phone and email. This variety of options makes it easier for users to get help when needed.
Their platform includes built-in tools to enhance press releases, such as SEO features. These tools can be particularly useful for PR pros looking to maximize the impact of their releases.
Analysis of Service Effectiveness
When comparing eReleases and PRWeb, we need to look at how well each service helps businesses reach their PR goals. Both platforms offer unique strengths in boosting visibility and media coverage.
eReleases’ Impact on PR Goals
eReleases focuses on getting press releases in front of journalists and media outlets. They claim to reach over 100,000 subscribing journalists and have partnerships with major news outlets through PR Newswire.
We’ve found that eReleases often results in more traditional media pickups. This can be valuable for companies looking to build credibility and reach a wider audience.
Their service includes distribution through PR Newswire, a respected name in the industry. This can boost the chances of a release being seen by relevant reporters.
eReleases also offers writing services, which can improve the quality of releases. Better-written content tends to perform better in terms of engagement and SEO.
PRWeb’s Results and Performance
PRWeb takes a different approach, focusing on online visibility and SEO benefits. They distribute to over 1,000 websites, industry publications, and blog, which can significantly boost online presence.
We’ve noticed that PRWeb excels in creating a digital footprint for businesses. Their releases often appear in search results, helping with brand visibility.
PRWeb’s platform includes built-in SEO tools. These help optimize releases for search engines, potentially increasing long-term traffic to a company’s website.
Their service is particularly strong for businesses targeting online audiences. The wide distribution can lead to improved link building and online citations.
PRWeb also offers social media sharing features. This can help releases gain traction on platforms like Twitter and Facebook, extending reach beyond traditional media.
Conclusion and Recommendations
In summary, eReleases and PRWeb cater to different press release distribution needs.
eReleases focuses on targeted distribution through PR Newswire, ensuring that press releases reach journalists and media outlets effectively. With a higher starting price of $399, eReleases offers writing services and guarantees placement on over 100 news sites, making it ideal for businesses prioritizing quality media coverage.
Conversely, PRWeb provides a broader distribution network with access to over 1,200 websites at a lower starting price of $110. It excels in online visibility and SEO features while allowing for longer press releases and extensive social media sharing. This makes PRWeb particularly appealing for companies targeting digital audiences.
Ultimately, the choice between eReleases and PRWeb should depend on your specific goals and budget—select eReleases for targeted outreach or PRWeb for wider online exposure.
Source : NewsWireJet