In Australia, when influencers send young people to the mine

“Miningaustralia”, “Fifoaustralia” or even “Flyinflyout”… For several months, behind these different hashtags, a new trend has been garnering millions of views on social networks. The concept? Promote Australian mines to internet users around the world. From shorts to vlogs, workers in the sector share their experience in the mining industry on TikTok, Instagram or YouTube, recount the tasks carried out, and above all highlight their salaries. Weeks at 2,000 dollars (1,833 euros), months at 8,400 dollars (7,700 euros), full years at 140,000 dollars (128,000 euros), all while being fed and housed on site… The different positions are all associated at very comfortable remuneration and only require one qualification: motivation. Anyone could try their luck and obtain a position as an aide-de-camp, cleaning staff or in catering. Once there, training (paid) allows ambitious people looking for even more generous pay slips to learn how to drive heavy machinery or operate excavation tools. “Imagine: you’re in your twenties, you’re living your best life in Australia making $100,000 a year and you have six months of vacation a year,” says Fifotok5, one of the most followed mining influencers on TikTok. with nearly 300,000 subscribers and several million cumulative views. “Everyone at the mine” When we talk to aspiring miners who have tried it, the financial dimension certainly remains the primary motivation, but the lifestyle sold on the networks also plays a role. “In France, I was going in circles a bit, and I needed a change,” says Mathieu (first name has been changed), a 25-year-old Frenchman who left for six months to work in a mine in Western Australia. On Tik Tok, when I came across these videos, I told myself that I had to seize the opportunity. » The influ-miners have even developed an ideal routine: collect money on site for two weeks, take a plane to have a good time in nearby Indonesia, return to the mine, and so on. The arguments are all the more compelling as these influencers are, apparently, not commissioned by companies in the sector. On the contrary, they come more from young penniless Australians looking for quick income, international workers wanting to save money against a backdrop of personal challenge, or quite simply travelers keen to finance their trip to the island continent. You have 60.77% of this article left to read. The rest is reserved for subscribers.



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