Unilever Set to Exit Zimbabwe After 80 Years
Multinational company Unilever has reportedly announced its decision to exit Zimbabwe after 80 years of operations.
Unilever Announces Shift to Local Distributors, Ending Direct Operations in ZimbabweThe multinational company Unilever is set to exit Zimbabwe and transition to a new business model by the end of the year. Instead of maintaining its own operations, Unilever will now serve consumers through a network of local distribution firms.
“Unilever will move to a new model that serves Zimbabwean consumers through a network of Zimbabwean distribution firms rather than through Unilever-owned operations by the end of the year,” Unilever says in an internal memo.
According to an internal memo seen by newSWire, this strategic shift aims to enhance efficiency and adapt to the country’s challenging economic conditions.
“This new and more efficient business model will stimulate growth of the business, better serve Zimbabwean consumers with the brands they love, and create jobs in sales, logistics and merchandising firms locally.”
Unilever Set to Exit Zimbabwe After 80 Years (Image Credit: Food Business Africa)The move marks the end of Unilever’s direct operations in Zimbabwe after 80 years, a significant blow to the local economy. The company acknowledged that this strategic direction regrettably involves the closure of Unilever Zimbabwe’s current operations.
“The new strategic direction regrettably involves the close of Unilever Zimbabwe’s current operations.”
Despite the shift, Unilever assures that its brands will remain available through the transition.
Also Read: DStv Drama Unfolds: MultiChoice’s Shock Exit from Malawi Explained
Zimbabweans React to Unilever’s Exit
The news of Unilever’s exit has sparked concern among Zimbabweans, who fear the impact on the economy and job market.
The closure of Unilever Zimbabwe’s operations is seen as a blow to the local economy, with many questioning the long-term implications for consumer choice and economic stability.
Check out some of the reactions;
@SamuelKudzie;
Jobe loses, zvakaoma…Zimbabwe is not make sure
@tidzo;
Another term, another term….another term of rubbish. We will be paupers being squeezed of every last cent to fund the lavish lifestyles of vene.
@Husseinhrm;
Our nation is a disgrace. The policies of our government are anti-business and pro-hunting and gathering. This nation will take us back to the rural life. What a disgrace
@JabbsOj;
Good riddance. They cant compete with the new players in the business. Let them duck . Evolve or die.
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Source : Iharare