Home Science and Nature Tech companies don’t get science fiction – and that’s deeply troubling

Tech companies don’t get science fiction – and that’s deeply troubling

by Mikael Harris
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Technology

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24 November 2021

By Annalee Newitz

Elms Art/Shutterstock

SURREAL news from Silicon Valley: Facebook has rebranded itself as Meta. This is because the company’s boss, Mark Zuckerberg, wants to launch a product called the metaverse, a shared virtual reality world. Let’s leave aside the fact that the metaverse is, for the moment, still a fictional idea. This is also an insanely bad episode in branding that would be hilarious if it weren’t so depressing.

Imagine you are Zuckerberg meeting your crack team of brand experts. A few years ago, you bought a company called Oculus that makes virtual reality headsets and now you have figured out …

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Source : New Scientist

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