Retailers are increasingly turning to AI-generated fashion models to cut costs, widen representation and speed up campaigns – but the trend is igniting new debates over authenticity, ethics and the future of human jobs
A Thai lifestyle retailer is defying the country’s economic slowdown – shrewd pricing, on-trend designs and viral social-media buzz have made it a magnet for young shoppers, driving foot traffic and sales even as consumer sentiment stays weak
Retail Asia reports that surging production costs and lagging consumer confidence will slow fashion-sector growth across Asia through 2026, forcing brands to defend ever-thinner margins while navigating a market of increasingly selective, cautious shoppers
Across Asia, fashion labels are racing to adapt as agent-first AI rewrites the rules of online shopping – upending traditional e-commerce playbooks and forcing brands to reinvent how they attract, engage and retain digital consumers
Global luxury houses like Coach are embracing bold creativity – rolling out surprising flavors, from rich coffee to daring “chili crab” ice cream – as they tailor products and campaigns to charm Asia’s fast-growing consumer markets