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Kim Jones on Why Asia’s Got the Pulse and How Culture Is Luxury’s Long Game – WWD
Entertainment

– Asia Sets the Pulse: How Culture Is Rewriting Luxury’s Long Game – Asia’s Fashion Beat: How Cultural Power Is Shaping Luxury – Asia’s Cultural Rise: Luxury’s Bold New Long Game

by Charlotte Adams
written by Charlotte Adams

Kim Jones declares Asia the new heartbeat of fashion, telling WWD that cultural depth – not logos – will shape luxury’s future as brands pour energy into storytelling and champion …

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