AnyMind Group reveals a bold new playbook for Xiaohongshu marketing, equipping brands to convert social discovery into measurable demand and capture fast-moving growth across China’s dynamic digital landscape
A new Frontiers article sounds the alarm: aggressive e-cigarette marketing on Southeast Asian social media is outpacing regulation – flooding young people’s feeds, increasing addiction risks, and pushing digital platforms’ governance to the breaking point
V47 Entertainment, VIRTUE Asia and COL Group have teamed up to roll out microdrama-driven branded content across Southeast Asia – serving up bite-sized stories that captivate audiences and unlock fresh engagement opportunities for regional marketers
Shopee is turning to Instagram and YouTube creators in a bold counterpunch to TikTok’s e-commerce surge – doubling down on influencer-led campaigns across Southeast Asia’s fiercely competitive markets
Chinese social platform Xiaohongshu has unveiled a bold new brand identity, shedding its “lifestyle guide” label as it pushes to expand its reach and stitch itself more deeply into everyday consumer culture