influencer marketing

Breaking Ground in Short-Form Storytelling: First-Ever Microdrama Industry Upfront Debuts

Victoria JonesOctober 10, 20260528 views

COL Group, Virtue Asia and V47 Entertainment have unveiled the industry’s first-ever microdrama upfront – a bold, trailblazing showcase that puts short-form storytelling front and center and opens exciting new opportunities for brands and creators

Shopee Turns to Instagram and YouTube in Bid to Dethrone TikTok

Ava ThompsonSeptember 14, 20260332 views

Shopee is turning to Instagram and YouTube creators in a bold counterpunch to TikTok’s e-commerce surge – doubling down on influencer-led campaigns across Southeast Asia’s fiercely competitive markets

Here are some engaging rewrites you can use: – Cracking Asia’s Gen Z: The Brands They Love and Why – How Brands Capture Asia’s Gen Z – Inside the Strategies That Work – Winning Asia’s Gen Z: What Successful Brands Do Differently – The Secrets Behind Bran

Atticus ReedSeptember 7, 20260179 views

From Seoul’s avant‑garde streetwear to Jakarta’s beauty rebels, a daring new wave of labels is rewriting the style rulebook. Go inside the brands capturing Asia’s hyper‑connected, values‑driven Gen Z