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Kawaii culture

‘America was futuristic once. Now all the crazy things are from Asia’: why the British are going wild for kawaii culture – The Guardian
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From Futuristic America to Kawaii Craze: Why Britain Is Falling in Love with Asia’s Adorable Culture — Britain’s New Obsession: Exploring the Irresistible Charm of Asia’s Kawaii Culture

by Samuel Brown
written by Samuel Brown

Once seen as a hub of innovation, America’s futuristic edge has dimmed, while Asia’s vibrant kawaii culture captivates the British. The Guardian explores why the UK is embracing this playful, …

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