Meet Samdaejang Gukbap – a bold new bowl that marries doenjang, ganjang and gochujang
Sunchang County is piloting the “Samdaejang Gukbap” startup project – a bold initiative designed to put the county’s celebrated trio of fermented pastes front and center: the deep, umami-rich doenjang, the savory, complex ganjang, and the fiery, mouth-tingling gochujang. The program aims to sharpen regional branding, lure food tourists with irresistible flavors, and spark new growth for local small businesses