BTS and BIGBANG’s comeback tours are igniting a tourism boom across Asia: sold-out shows are sending hordes of fans to major cities, spiking flight bookings, filling hotels to capacity and fueling a surge in retail and local spending
PPA Tour Asia returns to Ho Chi Minh City with a revamped sport and entertainment showcase, featuring elite pickleball competition, fan activations and enhanced live experiences
Ticketek Entertainment Group has tapped Melvin Koh to lead its Asia expansion, accelerating the company’s regional footprint as audiences flock back to live entertainment
Nagoya comes alive as Asia’s biggest sporting spectacle kicks off – complete with a limited-run 360° open-top bus tour. Fans and visitors can soak up immersive, street-level panoramas as the host city erupts in celebration
Formula 1 is turbocharging its expansion across Southeast Asia – launching new races, crafting immersive fan zones, and forging bold media partnerships to transform the region into a year‑round strategic hub that stretches far beyond the traditional Grand Prix weekend