VIRTUE Asia, V47 Entertainment and COL Group today unveiled an ambitious new IP for brand-led microdramas – a bold initiative that blends immersive storytelling and smart marketing to seize APAC’s …
Ricola is accelerating its Asia-Pacific travel-retail push – rolling out bespoke localisation strategies and bolder brand visibility to capture surging passenger demand at the region’s key hubs
V47 Entertainment, VIRTUE Asia and COL Group have teamed up to roll out microdrama-driven branded content across Southeast Asia – serving up bite-sized stories that captivate audiences and unlock fresh …
Global luxury houses like Coach are embracing bold creativity – rolling out surprising flavors, from rich coffee to daring “chili crab” ice cream – as they tailor products and campaigns …
Chinese social platform Xiaohongshu has unveiled a bold new brand identity, shedding its “lifestyle guide” label as it pushes to expand its reach and stitch itself more deeply into everyday …