Tenchijin has been named official main partner of Science Castle Asia 2026, aiming to inspire and support the next generation of young researchers across the region.
Betagro is accelerating into the active-lifestyle arena with a new wave of sports and wellness partnerships, designed to amplify brand visibility and cement its reputation as a health-focused leader in Asia’s food and beverage market
Zain has been announced as the official partner of Team Kuwait at Asia’s biggest sporting events, reinforcing its commitment to national talent and regional sports development.
Formula 1 is turbocharging its expansion across Southeast Asia – launching new races, crafting immersive fan zones, and forging bold media partnerships to transform the region into a year‑round strategic hub that stretches far beyond the traditional Grand Prix weekend
From viral social clips to local youth academies, the NBA is turbocharging its expansion across Asia-leveraging digital platforms, advanced data analytics and expanded grassroots talent programs-to turn casual viewers into passionate, lifelong fans and reignite growth across key regional markets