sport

Asia Society’s “Family Day: Japanese Sports Day” celebrates cultural heritage through traditional games and activities. Families gathered for a day of fun, showcasing teamwork and community spirit while immersing themselves …

The Seattle Speaker Series, hosted by Asia Society, kicked off its inaugural event, “SAM Talks 1,” showcasing influential voices in Asian culture and innovation. The gathering aimed to foster dialogue …

In a recent article for SportBusiness, Martini Ip highlights how women’s sports in the Asia-Pacific region represent a growing opportunity for brands. With increasing visibility and support, companies are urged …

The Japan Sports Agency has announced its initiative to integrate artificial intelligence into athlete training programs. This innovative approach aims to enhance performance, provide personalized analytics, and support athletes in …

Hong Kong has officially inaugurated its new sports park, featuring a state-of-the-art 50,000-seat stadium. This landmark facility aims to boost the city’s sporting culture and host international events, showcasing Hong …

The World Anti-Doping Agency (WADA) has announced a collaboration with law enforcement agencies in Asia and Oceania to combat doping in sports. This initiative aims to strengthen integrity and enhance …

The Asia Sports Betting Roundtable, hosted by Inside Asian Gaming, convenes industry leaders to discuss the evolving landscape of sports wagering in the region. Key topics include regulatory challenges, technological …

Asia is rapidly emerging as a powerhouse in the global pickleball boom, with increasing participation and infrastructure investments. Countries like China and India are embracing the sport, fostering local leagues, …

In a strategic move poised to reshape the landscape of sports broadcasting in South East Asia, UK-based technical production company Tell has announced its expansion into the region.this bold initiative …

In the vibrant tapestry of Asia’s sporting landscape, few events capture the spirit of exuberance and fervor like the region’s raucous festivals of sport. As one of the most anticipated …

As e-sports gain momentum in the Philippines, regulatory frameworks struggle to catch up. This article explores the current landscape of e-sports regulations, highlighting challenges and opportunities for stakeholders in this …

UN Women Asia and the Pacific emphasizes the need for holistic change in women’s sports through strategic investment. By fostering equity and providing resources, the initiative aims to empower female …

Sports serve as a powerful tool for fostering regional harmony in South Asia, transcending cultural and political divides. By promoting unity through competition and teamwork, events like cricket and football …

In her recent feature for Tatler Philippines, Su-Yen Wong explores how sports can illuminate our true potential. Highlighting personal stories and transformative experiences, Wong argues that athletic pursuits not only …

Sportfive is paving the way for brands seeking to break into ASEAN markets through strategic sports partnerships. By leveraging local and international sporting events, companies can enhance visibility and engage …

Cannes Lions is spotlighting the intersection of sports and creativity, recognizing that major sporting events offer unprecedented branding opportunities. As athletes become cultural icons, brands leverage this influence, redefining marketing …

UNIQLO’s Sport Utility Wear collection offers a perfect blend of style and functionality, ideal for those seeking an active lifestyle without compromising on comfort. With innovative materials and versatile designs, …

Jorge Mendes, football’s prominent super agent, is expanding his influence into South-East Asia, seeking new opportunities in a rapidly growing market. The project aims to harness local talent and elevate …