From bold new media partnerships to ramped-up grassroots programs and digital content tailored for local fans, the NBA is doubling down on Southeast Asia as the region rides a booming basketball wave
Across Asia Pacific and the Middle East, a bold play is underway: pouring billions into mega-events, launching elite leagues, and pioneering immersive digital fan experiences that are rewriting the rules of global sport and challenging decades of Western dominance
The Philippines and the Olympic Council of Asia are forging a bolder partnership to supercharge sports development – expanding training programs, modernizing facilities and staging more regional competitions to give athletes the experience, exposure and competitive edge they need