PPA Tour Asia returns to Ho Chi Minh City with a revamped sport and entertainment showcase, featuring elite pickleball competition, fan activations and enhanced live experiences
Nagoya comes alive as Asia’s biggest sporting spectacle kicks off – complete with a limited-run 360° open-top bus tour. Fans and visitors can soak up immersive, street-level panoramas as the host city erupts in celebration
Perfect Game is fast-tracking its Asia-Pacific expansion with a vibrant slate of youth baseball tournaments and scouting showcases-designed to discover emerging stars and ignite a surge in sports tourism across the region
Formula 1 is turbocharging its expansion across Southeast Asia – launching new races, crafting immersive fan zones, and forging bold media partnerships to transform the region into a year‑round strategic hub that stretches far beyond the traditional Grand Prix weekend
Kai Tak has come of age – Hong Kong is roaring back onto the global sporting map, its skyline lit by dazzling new venues, its calendar bursting with headline-grabbing events and superstar athletes, all heralding the city’s triumphant return as Asia’s premier arena
From Tokyo to Bangkok, the MICHELIN Guide showcases Asian hotels tailor-made for sports fans and active travelers – with unrivaled stadium access, pro-level training facilities, and wellness-focused programs to help you train harder and recover faster
The ASEAN Football Federation has renewed its belief that Southeast Asia can make a real mark at the World Cup – pointing to co-hosting opportunities, major infrastructure upgrades, and a surge in regional competitiveness that’s beginning to turn heads on the global stage
Nearly half of travelers across the Asia Pacific now plan trips around major sports and music events, Hilton reports – sparking a surge of experiential stays that pair live entertainment with immersive destination discovery
Sports tourism is surging across Europe, Asia-Pacific, North America, South America, and Africa, signaling a new era in global travel. This explosive growth boosts economies and unites fans worldwide.