1. Corporate: SM Entertainment and Tencent Music Launch STE Joint Venture in China 2. Collaborative: SM and Tencent Music Join Forces to Create STE in China 3. Energetic: K-pop Power Move: SM and Tencent Music Team Up to Launch STE in China Pick the
SM Entertainment and Tencent Music have launched STE, a China-based joint venture built to supercharge K‑pop across Asia – expanding digital distribution, unlocking new audiences, and co-creating original music crafted for the region