Home Technology Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

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The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. 

For example, Commerce Layer is among the judges’ picks, winning Best E-Commerce Technology for its API-first checkout solution. As a composable solution, Commerce Layer helps brands scale into new markets and digital channels without tearing down and rebuilding their existing e-commerce infrastructures. Chilly’s, a fast-growing reusable beverage containers and accessories maker, re-platformed its e-commerce site with Commerce Layer, expanding from five to 36 international markets. Following the switch with Commerce Layer, Chilly’s has seen a 41% drop in checkout abandonment, a 24% increase in mobile and an 18% increase in overall conversions.

For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising. Frequence’s end-to-end solutions equip clients with the tools necessary to create personalized, multichannel media proposals with campaign insights as well as launch, manage and optimize omnichannel campaigns. Using Frequence’s SmartProposal advertising technology solution, one media company tripled its omnichannel revenue, empowering its team to pitch its tactics confidently, knowing their proposals provided the maximum reach based on industry-specific data.

Khoros earned a win for Best Social Analytics Platform based on how it enables global enterprise brands to create human connections with customers across multiple digital touchpoints. The customer engagement platform empowers brands to understand their customers’ needs and wants and resolve customer conflicts quickly. HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. After partnering with Khoros, Randstad saw a positive increase in content and campaign performance by having more metrics accessible via dashboards with business context across TikTok and other social channels.

Explore all the 2022 Digiday Technology Awards winners below — including a quick rundown of the programs and insights into why they won and what marketing teams can learn from them. 

Download the complete guide here.

Full DTA winners list below:

Best Affiliate Marketing Platform

Rakuten Advertising – Building a Brand to Brand Partnership with MAC & Afterpay

Best Attribution Tool

Foursquare

Best Buy-Side Programmatic Platform

Tremor Video

Best Connected TV/Streaming Video Management Platform

How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform

Best Content Management System

SIDEARM Sports

Best Content Marketing Platform

Contentgine & Quarry – Driving Smarter Campaigns and ROI

Best Cookieless Identification Technology

ID5 Identity Cloud

Best CRM Platform

Drift

Best Customer Data Platform

Olo

Best Data Lead

CI&T’s Claudia Yuri Katagi

Dstillery

Best Data Management Platform

Adstra

Audigent’s Next-Gen DMP Drives 14.7x ROAS for LAGOS

Best Data Team

Dstillery

Best Digital/Social Video Management Platform

Jellysmack

Best E-Commerce Technology

Commerce Layer – Helping Chilly’s Scale Internationally

Best Event Platform

ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads

Best In-Store Technology

Volumental

Best Influencer Marketing Platform

Pearpop

Best Location Data Platform

Near Me Politics

Best Marketing Analytics Platform

Known x JUST Egg

Lasso – Omnichannel Campaign Measurement for Healthcare

Best Marketing Automation Platform

Flight Control by Clinch

Best Measurement Solution

Nano Interactive & Superbet

Best Mobile Marketing Platform

AdTheorent

Best Monetization Platform for Publishers

Blockthrough

Best Native Advertising Platform

AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign

Best Partner Clean Room 

Epsilon – Epsilon PeopleCloud Prospect

Best Personalization and A/B Testing Platform

Attentive

Best Sales Automation Tools & Platform

Frequence

Best Sell-Side Programmatic Platform

Publica LLC

Unruly

Best Sign-On Technology

LastPass Provides Seamless, Secure & Now Passwordless Login

Best Social Analytics Platform

Khoros for Social Media Management

Best Social Marketing Platform

Tiger Pistol and Great Clips Drive More Effective Engagement and Visits for Franchisees Through Localized Social

Best Subscription Platform

Subtext

Best Sustainable Ad Tech Platform 

Sharethrough & Scope3 – Launch of Green PMPs

Best Video Ad Server

Innovid

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Source : DigiDay

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