Home Technology How marketers are tackling TV advertising in the connected age

How marketers are tackling TV advertising in the connected age

by Mikael Harris
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Connected TV presents a significant marketing opportunity for advertisers moving into 2022 and beyond, with improvements in measurement, technology and format providing new insights and revenue opportunities.  “Marketers are in the process of reorienting themselves and seeing CTV as a channel that can perform because it’s fundamentally programmatic advertising,” said Ali Haeri…
Source : DigiDay

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