Home Technology How technology has simplified data-driven linear TV buying

How technology has simplified data-driven linear TV buying

by Mikael Harris
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Aisha Ude, associate director of product marketing, Invest TV, Xandr For decades, TV advertising was limited to standard age and gender buying — a broad targeting approach that satisfied advertisers’ need for mass scale but had significant waste. In recent years, data and technology have played a critical role in enabling greater precision for linear […]
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