| Illustrations by Anthony Gerace for WSJ. Magazine
Dec. 2, 2023 5:30 am ET
THE DAY was starting at Dave Hollis’s Texas home when he opened Instagram and pressed “live.” Dave, who’d been a top executive at Disney before quitting to become a self-help influencer, was streaming one of his occasional virtual coffees from the poolside area he’d branded his “Patio of Peace.” For his viewers, it was another chance to spend time with a man they’d seen evolve from a skeptic of wellness to a proselytizer of living a deeper life. But on this particular morning in October 2021, fans could see something was off.
Dave had been following in the footsteps of his wife, Rachel Hollis, the author of the bestselling manifesto Girl, Wash Your Face. In just three years, she had built a multimillion-dollar business telling women to embrace their imperfections. Dave eventually embraced that ethos too. He shared his personal struggles with alcohol and his insecurities and built a following of nearly half a million people. Together, he and Rachel mined their everyday lives—issues they had as a couple, intimate moments with their four children—to churn out podcasts, memoirs, coaching sessions, merchandise and more.
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Source : The Wall Street Journal