beIN SPORTS Secures Exclusive Formula 1® Broadcast Rights Across Asia

Formula 1® and beIN SPORTS have agreed to continue an exclusive broadcast partnership that keeps every session of the FIA Formula One World Championship™ available to viewers across multiple Asian territories. The renewed arrangement covers live telecasts of Grand Prix weekends-practice, qualifying and races-alongside bespoke studio programming, in-depth analysis pieces and region-specific features crafted for motorsport audiences across the region.

What Fans Will See and Stream

Subscribers and casual viewers in participating markets will keep uninterrupted access to F1® coverage on both linear channels and beIN SPORTS’ streaming platforms. Highlights of the package include:

• Complete live coverage of all race sessions, from first practice to the chequered flag
• Native-language commentary and locally hosted studio shows tailored to regional tastes
• Short-form highlights and snackable clips optimized for mobile-first consumption
• Expanded on-demand archives, podcasts and behind-the-scenes content for deep-dive viewing

As viewing habits in Asia continue shifting toward mobile and on-demand consumption-industry tracking indicates many markets now see a clear majority of video watched on smartphones-the deal positions F1® as both a primetime event on TV and a continual stream of digital experiences for younger, mobile-centric audiences.

Localized Production: Making F1® Feel Regional

The refreshed rights deal places a stronger emphasis on tailoring coverage to local viewers. beIN SPORTS plans to layer additional editorial and interactive elements over international feeds to increase relevance and resonance:

• Pre- and post-race programming produced with regional hosts and local storytelling angles
• Enhanced data visuals and telemetry breakdowns that explain strategy, pitstop math and tyre choices
• Micro-content formats-vertical clips, Reels and Shorts-designed for rapid social distribution
• Profiles and interviews that highlight Asian drivers, engineers and national motorsport initiatives

These enhancements will be complemented by interactive features-real-time polls, integrated social streams and sponsor-driven stat cards-that invite viewers to participate rather than passively consume.

Audience Growth Potential and Market Dynamics

Renewals at this scale typically unlock fresh audience growth and commercial inventory. Analysts and broadcaster forecasts suggest meaningful uplifts across Southeast and South Asia as wider OTT availability, bundled subscription offerings and cross-platform marketing expand reach. Projections point to audience increases in the mid-teens to high-twenties percentage range in key markets over the rights period, driven by a mix of improved distribution, localized promotion and new digital formats.

Key Market Opportunities (Illustrative)

• Indonesia – strong mobile-bundle penetration and locally produced promos could lift engagement by roughly 15-25%
• Vietnam – first-time, season-long highlight packages and broader OTT exposure may deliver the largest proportional gains
• Thailand – free-to-air highlight windows and grassroots events can broaden the casual fan base
• Malaysia – richer studio storytelling and expanded local-language content support steady viewership growth

Note: these ranges are indicative estimates based on industry modelling and broadcaster planning for the renewed rights cycle.

Commercial Activation Ideas for Brands and Teams

The extended rights window creates clearer pathways for long-term storytelling and integrated activations. Examples of sponsor and team activations that align with beIN SPORTS’ multi-platform footprint include:

• Branded telemetry dashboards that put sponsor logos next to live performance metrics during broadcasts
• Mini-doc series on team garages or engineering departments, released episodically across on-demand channels
• Regional fan zones and AR-enhanced experiences at race weekends to connect real-world moments with broadcast elements
• Campus and community sim-racing tournaments that introduce younger fans to F1® through experiential marketing

When combined with timed social campaigns and content windows on streaming services, these activations can move partners from single-event visibility to continuous narrative engagement tied to the season.

How beIN SPORTS Will Deepen Local Engagement

To translate technical aspects of the sport into accessible stories, beIN SPORTS is expanding editorial formats and platform strategies:

• Short explainers breaking down key concepts (e.g., tyre compounds, DRS mechanics, race strategy) for mobile viewers
• Bilingual and subtitled packages to serve multi-language audiences across the region
• Integrated social features such as live Q&A, influencer-hosted watchalongs and fan voting segments
• Data-led sponsor placements-sponsored visualisations and measurable in-app activations-to quantify brand exposure

For example, an on-air “strategy breakdown” sponsored by a partner could feature an interactive graphic that viewers can explore via the beIN SPORTS app, turning passive moments into measurable engagement opportunities.

Practical Recommendations to Maximise Impact

• Create concise, mobile-first explainers to demystify racing technology and tactics for casual viewers.
• Produce bilingual highlight reels and subtitled long-form features to increase accessibility across multilingual markets.
• Link live broadcasts with real-time social activity-Q&As, influencer takeovers and fan polls-to keep engagement high between sessions.
• Leverage telemetry visuals and sponsor-enabled data overlays as quantifiable brand touchpoints in broadcasts and apps.

Looking Ahead

The renewed exclusive partnership between Formula 1® and beIN SPORTS underscores Asia’s strategic role in the sport’s global expansion. By pairing comprehensive live rights with localized production and multi-platform distribution, the collaboration aims to accelerate fan growth, deepen regional engagement and create new commercial opportunities for teams and sponsors. For audiences across Asia, beIN SPORTS will remain the primary destination for every session, story and season of the FIA Formula One World Championship™.